Vodafone Positioned in the Leaders' Quadrant of the Magic Quadrant for Pan-Western European Mobile Service Providers

Evaluation Based on Completeness of Vision and Ability to Execute

Vodafone, the world's leading international mobile communications group, has been positioned by Gartner, Inc. in the leaders quadrant in the ‘Magic Quadrant for Pan-Western European Mobile Service Providers’* report.

According to the 2009 Pan-Western European Mobile Service Providers Magic Quadrant report, "There are two main aspects to enterprises' interest in mobile services. Their main concern at present is to cut the cost of basic services such as voice telephony, messaging and data connectivity. Increasingly, as the economic climate improves and the focus shifts toward growth and innovation, they are also interested in sourcing mobile services and devices more effectively, and in using mobile communications as "business enablers."."

"We are pleased that Gartner has recognised the strength of Vodafone’s offer to Multi-National Corporate customers" said Nick Jeffery, Chief Executive Officer of Vodafone Global Enterprise. “International companies benefit from both our fixed and mobile products and services.  We help put them back in control of their costs and simplify their operations across a large geographic footprint. ”

The report defines "leaders" as "mobile service providers that provide mature offerings while demonstrating the vision needed to sustain a leading position in the market as requirements change. They invest in and focus on their offerings and service experience in a way that can affect the market's direction."

Mobile Service Providers evaluated in the Magic Quadrant were evaluated on their "ability to execute" and "completeness of vision," which reflect the following specific criteria:

Ability to Execute:

Product/Service, Overall Viability (Business Unit, Financial, Strategy, Organization), Sales Execution/Pricing, Marketing Execution, Customer Experience, and Operations.

Completeness of Vision:

Market Understanding, Marketing Strategy, Sales Strategy, Offering (Product) Strategy, Business Model, Innovation and Geographic Strategy

Beyond the report:

Vodafone is the world's leading international mobile communications group with 323 million proportionate customers as at 30 September 2009. Vodafone currently has equity interests in over 30 countries across five continents and around 40 partner networks worldwide.